much (although the name is kinda scary in its own way), but I am sure that one of the brothers did not say 'geez, I have this really nice private equity group willing to back me and that is why I have to kill you' (figuratively of course).
You allude, but do not point out, that in the sad and relentless drive to maximise the rate of return, and grab as much consumer surplus as possible, you sell: 'the brand name'. Next up, HW perfume, spas, and perhaps clothing lines. HW Opus perfume - can they brand name Opus. And while Opus 8 might be a mechanical watch looking like a digital, just imagine the margins on a digitial/digital watch - YES! All wrapped up in some slick advertising.... Isn't commercial culture great!
Yours, off to become a hermit
Andrew H